In today’s digital age, a solid web presence is more important than ever. Not only does it establish you as a solid business, but it also gives your target audience important information about what you do, can showcase or give details about the products or services you offer, and create a professional first impression. A good website is also an important concept to the second stage of the Customer Value Journey: Engagement. Visiting a website is often the next step for those who have just become aware of your brand. It can also be a vital part of gathering data from your target audience so you can continue to market to them.
However, all the above is dependent on your website being up-to-date, user-friendly, and professionally managed. Think it might be time to do a redesign on your site? Here’s more information on how to know when a redesign is recommended and how the team at Pixel Fire Marketing can help.
Signs Your Website Might Be Due for a Redesign
If you’re not sure if your site needs to be redesigned, look for the following signs:
- Outdated Design or User Experience (UX): Clunky layout, hard-to-navigate, or an overall design that feels old-fashioned are clear signs it’s time for a redesign.
- Mobile Optimization Issues: The rise in mobile traffic means it’s imperative your site is optimized for mobile. If it’s not, it will affect the user experience and you may lose clients or customers.
- Slow Load Times: Slow websites can lead to higher bounce rates and lower conversions. If your site is slow, it’s time to do some work on it.
- Poor Search Engine Visibility: If SEO practices haven’t been updated in years, your website might not be performing well on search engines and probably needs a redesign.
- Security Issues: Outdated technology or lack of SSL encryption can put your website and customers at risk. Make plans to update it if there are security concerns.
- Ineffective Conversion Paths: If your site isn’t turning visitors into leads or customers, it’s time for a change.
- Inconsistent Branding or Content: A mismatch between your website and your current marketing messages or business branding can be confusing to potential customers and means you need to redesign to make them align.
- Inability to Integrate New Features: When your current platform or website structure can’t support new tools, features, or integrations that could enhance your business, you will know it’s time for a redesign.
How Pixel Fire Marketing Can Help
If you’ve noticed one or more of the previous signs on your website, you’re probably wondering what you should do next or how to find the best website design near you. Fortunately, the team at Pixel Fire Marketing can help! Our approach to website redesign is to create modern, mobile-optimized, SEO-friendly, and user-friendly sites that tell your unique business story.
Our process starts with a consultation to find out your needs, your brand, and where your current site isn’t measuring up. We then launch the design and development stage, keeping you in the loop throughout the entire process. Finally, we launch your site and provide support during and after this important step, including setting up a Google Business Profile and analytics if you don’t already have these tools.
But don’t take our word for it! Listen to a few of our customers who talk about the impact their redesign from Pixel Fire Marketing had on their business:
“The team at Pixel Fire absolutely knocked my website out of the park! They did a great job from start to finish on design and implementation. We love the website they built and look forward to working more with them in the future. If you’re looking for someone to build a site, do SEO or marketing you can stop searching. You found your answer with Pixel Fire!”
—Jesse Peters, Happy Home Solutions
“I am absolutely thrilled to share my glowing review of Pixel Fire’s exceptional work in creating websites and logos! From the moment I reached out to them with my vision, I was met with a team of talented professionals who were not only passionate about their craft but also dedicated to bringing my ideas to life.
Pixel Fire’s attention to detail is unparalleled. They took the time to truly understand my brand identity and design preferences, resulting in a website and logo that exceeded all of my expectations. The level of creativity and originality they brought to the table was awe-inspiring, and I couldn’t be happier with the final outcome.” –Ken Waters, All In Party Solutions
Local Website Designers: Making the Right Choice
If your website is not up to par, you could be losing clients and customers without even knowing it. Working with a marketing team that provides local SEO Omaha and mobile-friendly website designs is the best way to ensure your site hits the mark when it comes to engagement and gathering data. If you think it’s time to redesign your site, reach out to the knowledgeable team at Pixel Fire Marketing for a consultation and to discuss your website and marketing needs.
