How to Identify When You’re Ready to Partner with a Marketing Professional

Angela Chaney
Angela Chaney

As a small business owner, you probably already know that online marketing is the wave of the future (and the present). To take your brand to the next level, you need to develop a strong online strategy that involves a mobile-friendly website, engaging social media, and an ad or email campaign that can drive traffic to your site and help you turn prospects into clients. Sounds like a big job, doesn’t it? Well, it is a big job, and doing it effectively is not easy.

Just to show you how important it is, consider some of these facts:

  • According to HubSpot, those companies that prioritized blogging on their websites were 13x more likely to see a positive ROI on their marketing than those who did not.
  • Lyfe Marketing reported that 59% of Americans believe that customer service through social media has made it easier to get their questions answered and their issues resolved.
  • And, here’s the big one: According to AdWeek, consumers now spend more than five hours a day on their smartphones.

Are you addressing the new face of marketing with your campaigns? How many of the 3.2 billion people on social media are looking at your brand? And what does that brand say about you?

There are plenty of reasons why small business owners either don’t utilize online marketing or don’t utilize it to the fullest potential.

A common pain point is that they just don’t have the budget for a full-time marketing employee and they don’t have time to do it themselves. Many small business owners are trying to wear ten different hats, which means they dip their feet into marketing or advertising when they have time, but it gets pushed to the side when they get busy with other tasks.

Does this sound familiar? If you need to increase the awareness of your brand and grow your audience (which leads to growing your customer base), you need to have a strong online marketing strategy. And if you can’t hire an in-house marketing employee and don’t have the time (or the know-how) to do it yourself, you’re left with one option: hire an online marketing professional. Not only does an online marketing partner take all the work off your plate, but they’re also simply more up-to-date on all the algorithms, trends, and best practices that make up a strong marketing strategy. They also bring a fresh perspective to your marketing and can’t point out which pain points you need to address to convert prospects into customers.

An online marketing partner is a strong ally in your marketing efforts.

They’re cost-effective because you don’t have to hire them on full-time and can use them just for the campaigns you want to put in place. Your partnership can be flexible, evolving to encompass more or fewer of your marketing tasks as needed. With an online marketing partner, you also get a team of experts, many of whom have years of experience in SEO, content creation, web site design, or social media marketing. Instead of trying to learn it all yourself or hiring different people to perform individual tasks, you get all the expertise in one convenient package.

Think this sounds like a good solution for your business? If you want to find out more about what an online marketing partner can do for you, please reach out to our team at Pixel Fire Marketing. We’d love to tell you more about how we can ignite your business’s ROI!

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