What better time to refresh your business’s brand and online marketing strategy than the start of a new year? With the right plan in place, you’ll be setting yourself up to make 2024 your company’s best year yet!
At Pixel Fire Marketing, creating unique and effective marketing plans is our specialty, and we invite you to join us as we walk you through some of the tools we utilize for our customers and how your business will grow with a savvy professional online marketing plan for 2024.
Our Online Marketing Toolbox
Your business is the manifestation of YOUR dreams and goals, providing a unique service or product to specific customers. That’s why there is no one-size-fits-all approach to building an online marketing plan. At Pixel Fire Marketing, we customize your marketing plan around you, your company’s story, and your business plan. Among the myriad of tools at our disposal, we’ll choose the right combination to take your business to the next level.
New or Refreshed Website
Does your website include up-to-date features, accurate information, visual appeal, and interactive features? If your website has been long neglected, your best bet may be to design a completely new one. However, in most cases, updating your website one feature at a time makes it possible to evaluate the impact of each change on customer engagement. Additionally, updates are typically more cost-effective than complete overhauls.
Strong Social Media Presence
If you want to expand customer reach, build your brand, and be discovered by new customers, promote your business where the potential clients are…on social media! Projections by Statista indicate that while 4.59 billion people currently use social media, by 2027, that number will jump to 6 billion. The interactive nature of social media makes it easy for satisfied customers to comment, like, and share your content, expanding your reach organically.
Social Media Ad Campaign
A social media ad campaign goes beyond awareness, focusing on a single objective that must be measurable. We’ll begin by evaluating current performance in the targeted area, such as brand engagement, user feedback, website traffic, etc., and develop a strategy to meet your growth goal. As the ad campaign is underway, we’ll meticulously track performance and celebrate your growth with you.
Local SEO
Local SEO (Search Engine Optimization) is all about making sure you’re found by those who need your services or products. It includes website keyword optimization, review management, updates, optimization, and management of your Google Business Profile. We want to make sure you show up in search results and that all your information is accurate so that Google (and your customers!) can easily find you.
Google Ads
Google Ads are a pay-per-click approach that will help your business rank high on the page of a relevant keyword search. Google ad campaigns can be customized depending on your budget, the area you’re targeting, and the words you want to rank for.
A Google 360 Tour
In conjunction with Google Street View, you are now able to update your business’s representation with updated photos, location information, such as parking and accessibility, and provide a virtual tour of a customer’s experience in your business. Highlight products, staff, and the experience of your brick-and-mortar shop or office, helping clients know exactly what to expect when they do business with you.
Blogging
60% of internet users read blogs weekly. Businesses that feature blogs receive 55% more traffic, on average, than those that don’t. Blogging is also a multi-faceted strategy that will provide meaningful content for your customers, keep your website updated, and establish the credibility/ expertise your business provides.
Geofencing/Geotargeting
Thanks to our never-leave-home-without-them approach to smartphone usage, potential clients’ locations are readily available for geotargeted ad campaigns. When we develop ad campaigns, we can set them to generate business within a specific area and not beyond (geofencing) so that we hit the bullseye on ad reach every single time.
Why Your Business Needs a Professional Online Marketing Plan
Did you know that nearly half of the companies who utilize online marketing don’t have a clearly defined strategy? If you fit into this group, you’ve fallen victim to a costly and ineffective approach that is draining your marketing funds without a positive return on the investment! The good news is, a professional online marketing plan can quickly resolve this, leading to targeted growth and increased customer satisfaction.
Increase Engagement
We may spend far less time doing business in person than was once the norm, but customers still want to relate to the businesses they support. They are drawn to companies that provide real value for the investment, offer attentive customer service, display meaningful and relevant content, are visually and aesthetically appealing, and have websites that are easy to navigate.
Strengthen Branding
An effective digital marketing plan parallels your business plan as it targets your current and potential customers and helps you achieve your company’s goals. If you are not operating with a meaningful online marketing plan, take the time to develop a clear vision for how you’d like your business to grow and the steps you’ll take to get there.
Do you know who is utilizing your services or buying your products? What are their demographics? What are their values and priorities? Learning all you can about your customers (and potential customers) will help you tweak your marketing plan for targeted audiences.
Insight on potential customers can be gathered in several ways. Researching population demographics of the local area provides a good launch point. To get a clearer picture, consider utilizing surveys or customer feedback from your current clients. The data gathered can further direct your marketing strategy.
Maintain Relevance
Online marketing is a rapidly evolving field. In a matter of months, your content and strategy can go from cutting edge to passé. You won’t be able to put a plan in motion and just coast while it does its work. Static marketing leads to brand stagnation. The key to mitigating this is simply thinking “dynamically.” Your marketing plan must continue to be evaluated and adapted through analytics to employ new strategies and tools as digital marketing continues to improve in sophistication and the wants/ needs of your clients continue to evolve.
We’re Here to Help
Online marketing is here to stay, and its sophistication and reach continue to expand. Staying abreast of the latest trends and analytics can be very time-consuming and daunting if this isn’t your field of expertise. That’s where Pixel Fire Marketing comes in. We would love to talk with you about your business plan and goals and craft a plan that will help your business exceed all expectations in 2024. Get in touch with us today.
